Treasure Eggs (chocolate eggs with a toy surprise inside) have been sold and loved around the world by different companies under a variety of brand names such as Kinder Surprise® and Ovetto Sweet®. We love these products! That’s why we set out to make a similar version for America.*
Treasure Eggs weren’t previously available in the USA due to Food and Drug Administration (FDA) and the Consumer Product Safety Commission (CPSC) rules for child safety.
We worked closely with both of these agencies to meet or exceed their requirements and ensure that Choco Treasure is fun and safe for all ages. While we were at it, we also made a few other changes to make sure Choco Treasure is as tasty as can be for American kids!
*Note: Kinder Surprise is a trademark of the Ferrero company and Ovetto Sweet is a trademark of Sweet spa. They are not affiliated with Candy Treasure or Choco Treasure.
How is Choco Treasure similar and different?
How we're similar
Choco Treasure and the other famous treasure eggs have a variety of fun toys inside.
Choco Treasure and other surprise chocolates around the world make chocolate treasure eggs and balls.
Choco Treasure and other treasure eggs both have plastic capsules that contain a toy surprise.
Choco Treasure and many other treasure eggs use real milk chocolate.
How we're different
Choco Treasure toys are tested safe for all ages, not just children 3+. One thing this means is that our toys are bigger than the toys in other treasure eggs. For example, we have designed hand painted figures, slap bracelets, squirty toys, full decks of mini-playing cards, 3D puzzles and spinning tops. While most of the toys in other treasure eggs are really fun, they’re smaller than those in Choco Treasure. Other treasure eggs frequently use snap-together plastic toys that are too small to be safe for all ages.
Choco Treasure makes eggs and also hangable Christmas ornaments.
The Choco Treasure capsule contains a toy that is bigger and safer than other treasure eggs and has a rounded rib around the outside, so even a child can see there is a capsule present.
Many other surprise eggs use great chocolate. Others use compound (what we’d call “fake chocolate”), while still others use milk chocolate and white confection. After talking with US kids, we opted to use only milk chocolate because that’s what kids here significantly preferred. Choco Treasure uses only 100% premium milk chocolate.
How is Choco Treasure the only Surprise Egg in USA?
We don’t make the rules. But we do play by them.
The U.S. Food and Drug Administration (FDA) and the U.S. Consumer Product Safety Commission (CPSC) both have regulations that make the treasure eggs sold in other countries such as Mexico, Italy and Japan illegal here.
We love the treasure eggs we ate and played with when we lived in Europe (how could anyone not love them?). So we spent years designing toys and capsules, testing both over and over, working with the FDA and CPSC to find a way to bring the fun here legally. We made our toys safer and designed a special capsule to follow FDA regulations.
The FDA rule is part of the 1938 Federal Food, Drug, and Cosmetic Act and prohibits embedding “non-nutritive items” in confections. Basically, it means you can’t put an inedible object inside a candy. The rules from the FDA apply regardless of where the chocolate or toys are made.
The Consumer Product Safety Commission requires that any toys associated with a candy be safe for all ages. Their position is that the toys in the international versions of Chocolate treasure eggs are generally too small to be safe for all ages and can represent a choking hazard for small children. Even though choking from small parts has been highly uncommon, there have been a few incidents reported in Europe regarding the small parts – which may be what strengthens the CPSC’s resolve.
How is Choco Treasure the only surprise egg approved by FDA & CSPC?
Choco Treasure is a surprise chocolate egg and ball recognized as safe for children of all ages.
All our toys and capsules are tested with a US Consumer Product Safety Commission certified lab to make sure they are safe for children of all ages.
Our patented capsule design ensures we are in compliance with the FDA 1938 Federal Food, Drug, and Cosmetic Act.
Choco Treasure is legal for sale in the USA because it meets or exceeds both The USA Food and Drug Administration (FDA) and the Consumer Product Safety Commission (CPSC) rules for child safety.
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